WORDS

A few years ago, Harvard University did a study of which words had the highest impact on the largest number of people.

Here they are:

• Discover
• Easy
• Guarantee
• Health
• Love
• Money
• New
• Proven
• Results
• Safety
• Save
• You

How many of these words are in your selling materials, brochures, or presentations? Half of them? A few of them? None?

My challenge to you is this: find a way to incorporate ALL of them in every thing you put in front of your clients and prospects. Letters, presentation, brochures...even your business cards.

The 12 words listed above can make a huge impact on your results. Are willing to put them to use?