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November 01, 2007

THE STORY IN YOUR EYES

You must absolutely believe in the product or service you sell. So much so that you not only buy it and use it yourself, but you actually get excited each and every time you talk about what you sell.

If you appear bored or unexcited about what you are selling, prospects will think you are just hawking a product so you can get a paycheck.

But if they see genuine enthusiasm, they become enthusiastic as well and will be much more interested in what you are offering.

Trust me. Customers can read the story in your eyes. Make sure the story they tell is one of genuine excitement, adventure, or prosperity.

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