OPEN, NOT SERVING

The other day, my sweetie told me an incredible story that I have to share with you.

Seems she and a few co-workers decided to take an early lunch. One of the bunch went online to research which of the area restaurants they liked were open, and found one of their waterfront favorites promoting they are open at 10 AM.

Decision made, the gang headed over to the restaurant and strolled in. The place was empty save for a greeter at the front desk who was on the phone. The greeter continued her conversation without acknowledging the people in front of her, although she was clearly aware of them.

After a few minutes, she finally concluded the call, hung up, and informed them they would not serve lunch until 11 AM.

They asked about the advertised 10 AM opening time. The greeter responded they are open at 10 AM, but they don’t serve until 11 AM.

What is the point of being open if you are not serving?

Tell your customers and prospects when you are willing to serve them and be prepared to do so when they take you up on the offer.

Doing anything less will result in bad word of mouth like the kind you are reading right now.

(Think about it – she told me, I am telling you, and so on and so on....)