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October 08, 2007

THE SHOW MUST GO ON

Over the weekend, I stopped into a nearby location of the electronics retailer that encourages people to “do stuff” (someone got paid for that tagline?) to pick up a replacement lapel microphone for an upcoming speaking engagement.

As one of the cashier’s was ringing up my purchase, a clerk came out from the office area, rapidly followed by a fellow sporting an assistant manager nametag. She was obviously not in a great mood and the assistant was continuing a conversation that must have started in the back room. It sounded like he was explaining his actions to the subordinate.

There’s a book out by Scott McKain whose title says it all: “All Business Is Show Business”.

When it’s time to open the doors, its time to put away the personal issues and put on a show. Disney theme-park employees understand this concept very well. Outside sales professionals should also adopt this philosophy.

Anytime you are in front of the customer, they should see nothing but a professional presentation, regardless of what is going on behind the scenes.

Even when you are having a “bad day”, the show must go on. Maintain a professional demeanor at all times because you never know when you might be auditioning in front of a future prospect.

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