STOP THE SHOPPING

You have to face the fact the customers want to shop for the best options, best service, and best price. Your mission is to stop the shopping while the customer is with you. Here is a strategy that will help you do just that.

First of all, you need to know everything you can about the other options your customers might consider. Educate yourself thoroughly about what your competition offers. Know their strengths, their weaknesses, and their prices.

Then, as you conclude your presentation to a prospective customer, tell them in a very straightforward manner that you know they will probably want to shop around, and ask them where they plan to look for what they need.

Once you know where else they plan to shop, share the information you already know about those competitors and help guide your shopper to reach the best decision.

Buying from you is the best decision, isn’t it?