START AT THE TOP

Do you want to see a rapid rise in your commissions? Do you want to know the quickest way to more profit? Stop quoting the cheapest product or service you have.

Instead, when people ask your price, start at the top. Trust me, if they can’t afford it, they’ll let you know. But what if they can afford it and you don’t offer it?

Starting at the top rung of your price ladder also discourages those who would make a buying decision based solely on price, and shoppers rarely become your most profitable customers.