REFERRAL OR LEAD?

Some folks mistake leads for referrals. They are not the same thing.

A lead is a business card handed to you with a suggestion to contact the person on the card because they might need your help. A lead is a well-meaning friend calling you to let you know about a new construction project, or a new business, or a new neighbor, because it might be an opportunity for you.

A referral is someone bringing a friend into your place of business so they can buy from you. A referral is a person of influence introducing you personally to a colleague who has already heard about your products and service and wants you to be their solution-provider.

When you ask for referrals, make sure you don’t settle for leads.