GET EXCEPTIONAL RESULTS

There is a business-to-business trade show in town next week where I am the featured presenter in a workshop on advertising.

I am certain it will be a great event. But I am also certain that...

...some exhibitors will generate little or no leads for new business.
(These are the ones without a compelling offer, engaging presentation, or a real strategy for capturing leads.)

...some people working the exhibit booths will be bored and ineffective.
(These are the ones who do not realize their next paycheck, bonus or promotion is walking past their booth.)

...some exhibitors will conclude it was a waste of time and money to be there.
(These are the ones behind blocked off booths, sitting down, eating, talking amongst themselves and ignoring attendees.)

...some presenters will be disappointed with how few people attend their workshops.
(These are the ones doing absolutely no pre-event marketing of their own to encourage attendance.)

...far too many people will show up who are in no way prepared to be there.
(These are the ones without breath mints, comfortable shoes, business cards and a goal for their participation.)

Make sure none of this happens to you at the next trade show you attend. Be exceptional and you will get exceptional results.

And put this reminder in your calendar so you’ll see it about a month before the next event.