I HEARD THE NEWS TODAY, OH BOY

I spent yesterday morning at the Seattle ABC affiliate studio with one of my consulting clients. We were there to tape a 6-minute segment for an upcoming afternoon lifestyle program and I have no doubt that, when the segment airs in a couple of weeks, my client’s register will ring even more than it does already.

What are you doing to be newsworthy? Nothing increases reputation and visibility like being in the news, as long as it is for something positive.

Imagine what it would be like to have a TV or radio station in your market talk about you, your company, and something noteworthy you have accomplished. Then imagine what it would be like for EVERY station in your market to talk about you.

The trick is to do something newsworthy every day, whether or not the camera is there to catch you doing it. Make it your personal policy to be newsworthy at all times, and your register will start ringing more often too.

And, someday, you might end up being in the news as well.