ANY WAY YOU WANT IT

As you noticed, I tried using an online mail manager for the Sales Tip earlier this week. You’ve probably also observed that I have ceased using their service.

Why? Because many subscribers told me (in no uncertain terms) how they didn’t like being unable to view the entire Sales Tip in the preview pane of their Outlook, Entourage or Mail program.

While it might have made it easier for me to manage, and it certainly provided more statistics, my customers (that is, YOU!) are not served as well as when I send the Sales Tip out the old-fashioned way; i.e., personally from me to you each and every day.

This reinforces what I have always said: your customer will define how they are best served. It you are smart, you will listen to your customer and provide them with exactly what they want in the way they want it.

Or, as Journey sings, “any way you want it, that’s the way you need it.”