WANT FRIES WITH THAT?

It’s one of the best techniques in the world. Chances are you hear it often. But are you using it?

It’s called suggestive selling, and it most commonly sounds something like, “do you want fries with that?” Simply making the suggestion of an additional purchase to augment the customer’s experience is usually all it takes to increase your sales.

What can you suggest? If you sell cars, I am sure you suggest the premium audio package.

If you sell advertising (like I did for over 2 decades), I hope you are suggesting remotes or sponsorships in addition to the ROS/ROP buy.

In virtually any business, there is a “full meal deal” option you can offer your prospects.

Start suggesting fries with every order, and you’ll be surprised how easy it is to sell more.