THEY SAY IT’S YOUR BIRTHDAY

Okay, so you don’t really know the date of your customer’s birthday. Here is a way to find out and have some fun in the process.

Send them a birthday card this week. Include a little note saying something like, ‘They say it’s your birthday, so I wanted to send you my best wishes.”

Then, wait for them to call. Or, if they never call, you call them after a week and ask if they got your card.

Somewhere in the conversation, your customer will inform you that it is not their birthday. You respond with, “well, at least I sent you a birthday card, even if I sent it a little late or way too early. So, when is your birthday anyway?”

Bingo! Now you have the correct date and you can send a birthday card next year (or later this year, if need be) on the right date.

Even if they refuse to tell you, they will never forget that you sent that card.

Being memorable is good!