THE LATEST "WOW" EXPERIENCE

I have to tell you about the latest “wow” experience.

Yesterday, I took my honey to this little harbor-side restaurant called Le Bistro. There’s not a lot of space inside, and attitude is kind of like the old city diners: lots of sass but great food.

I asked if I was too early to try the barbecue sandwich they were advertising on the reader board and the response was, “yep, unless you wanna deal with my sister in the kitchen.” Funny, factual, and not unfriendly. I opted for a breakfast selection instead.

A few minutes later I heard them declare that breakfast was over and the same woman who took my order turned around and offered, “See? If you had waited a few minutes, you could have ordered the barbecue sandwich!”

I responded that I’d be happy to change my order now, and she did so.

The sandwich itself was incredible! Slow smoked over hickory and apple wood, it was some of the best ‘cue I’d had since I lived in Texas. I raved about it and told her repeatedly how grateful I was that she allowed me to change my order.

On the way out, they called me back to the counter and the cook had wrapped up some extra barbecue and told me that, since I liked it so much, they wanted me to take some home that I could put in a sandwich later.

Wow! It could have been just a regular meal, but they went out of their way to make it something special. So, what’s the chance that I will talk about my experience and come back for more? Only about 100%!

Finding ways to “wow” your customers is the quickest and surest way to make sure they stay your customer. It’s also a great way to give your customers a reason to talk about you with their friends and encourage them to become your customer too.

So, what can you do to “wow” your customers today or, for that matter, every day?