THE BIGGEST BUYING SIGNAL

Much has been said about watching for buying signals when you are doing a presentation or meeting with a client. But I’d like to point out the biggest buying signal of all: when your prospect calls you.

Anytime someone calls YOU to ask for a proposal, brochure, meeting, etc., the only reason they do is because they need a problem solved now and they believe you might be able to solve it for them.

And make no mistake, in this scenario, the prospect will buy. They may buy from you or they may buy from your competition, but they will buy.