REWARDS CARD

Last weekend, I was picking up a few hardware items at a nearby location of ‘the helpful place’ when the cashier asked if I had a rewards card. My answer was no and that was the end of the conversation.

Which made me wonder how much time, energy, and effort the company invested in creating this customer-loyalty program, only to have that entire investment get jammed up at the register.

The cashier could have asked follow up questions like, “would you like to hear about the reward program?” or “do you know how much you could save on this purchase if you had a card?”.

Were I that cashier, upon hearing that a customer did not have a card, I would likely respond with a gasp and something like, “Oh my gosh, you are wasting so much money by not having one. Here, let me get one set up for you right now.”

Do you have a program to reward regular purchasers of your products or service? If not, create one and make sure you suggest participation to every customer with every transaction.