HUNG UP ON PRICE

Price is a consideration in any purchase, but it is never the most important one. If it was, we’d all purchase only the cheapest products.

Are you wearing anything right now that you purchased solely because it was the cheapest? Is the car you are driving the cheapest one you could find? If you own your own home, was it the cheapest one available? I’ll wager your answers to these questions are ‘no’, ‘no’, and ‘no’.

If a prospect gets hung up on price, you should ask them to think about a time when they bought the cheapest option and regretted it later.

Make sure they have no regrets about buying from you. Don’t sell anything less than the right solution for their problem.

Comments

[Tom Titlow]

Go points on price here. I would add one piece. Make sure when a customer brings up price it is an actual objection. Seemingly alot of people use it as a stall tactic so they don't have to make the decision right now. You want to qualify then objection before you quantify it with the great response you shared.