Sales Tip of the Day: CUSTOMER OF THE MONTH

After a session with one of my consulting clients, we walked up the street to a coffee shop to continue our conversation. We entered and the place was buzzing with conversation, energy, and activity.

On the counter near the register was a prominent frame with a picture of one of their regular patrons noting his selection as “Customer of the Month”. I was impressed by this and wondered how one achieves such an honor.

I asked the barista about the selection criteria and she informed me that it’s a group decision by all who work there.

How cool is that? Not only was it something out of the ordinary, but darned if it didn’t make me want to try my best to be the next Customer of the Month.

What would happen if you started honoring a Customer of the Month?

Would clients actually compete for the honor?

Do you think customers would be kinder and gentler with any complaints?