CHERISH EVERY CUSTOMER

I spend way too much time helping sales teams figure out how to find new customers.

As I see it, they have failed to grasp a basic truth: the best place to find new business is with existing customers.

They already know you, they already buy from you, and they already trust you.

If you tell them about new offerings, they are likely to make a purchase. If you ask them for testimonials, they are usually happy to provide them. And, if you know how to ask for a referral, you will probably get all you can handle.

Unless you do something to make them dissatisfied or disloyal, your current customers will continue to provide revenue for your firm, and personal income for you, for years to come.

So cherish every customer as if your personal success depends on it...because it does!