BLUFFING IN SALES

Interest in poker is at an all-time high, with online options, television coverage, and all kinds of media attention being devoted to the growing popularity of the game. It is the only game I know of where bluffing can actually lead to winning.

Bluffing in sales is like playing Russian roulette with your career; you may get away with it for awhile but sooner or later that game will come to a disastrous end.

Whenever you are faced with a situation you don’t know how to resolve or a question you don’t know how to answer, be absolutely up front about it with your customer. Let them know you don’t know. Then take steps to get them the answer, solution, or information they need to make a decision about buying from you.

Your integrity is one of the most important things you own. If you trade it away just to make a quick sale and pick up some extra chips, it won’t be long before you’ll lose your entire stack.