ANYONE COULD BE A CUSTOMER

Every time I get notice that a business has joined an Association or Chamber that I belong to, I congratulate them on their commitment and offer to send my Sales Tip to them.

I know it’s not for everybody, and I am not offended when I do not get replies from everyone. Occasionally, I get a reply that just floors me.

Recently, the owner of a home inspection service responded with “I don’t need or want your spam.”

Don’t misunderstand me. I am not bothered because he doesn’t value what I am offering. I am floored because this person clearly does not understand that I could be a customer.

Although they might be great at what they do, I would probably not choose to be their customer now based solely on the tone of the reply. And, they probably won’t be in my short list of recommendations when someone asks, “hey, do you know anyone who does home inspections?”

The key in all of your communications (phone, email, mail, etc.) is to remember that anyone could be a customer. Not only that, but they also know lots of other people who could be customers, too.

Try your best to treat everyone as if they are already your best customer. Someday, they just might be!