ANOTHER “WOW” EXPERIENCE

I am sure you have bought products from online retailers before.

But I bet you’ve never gotten an order confirmation like this one:

“Thanks for your order with CD Baby!

Your CD has been gently taken from our CD Baby shelves with
sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure
it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over
the crowd as he put your CD into the finest gold-lined box that money
can buy.

We all had a wonderful celebration afterwards and the whole party
marched down the street to the post office where the entire town of
Portland waved 'Bon Voyage!' to your package, on its way to you, in
our private CD Baby jet on this day, Wednesday, September 19th.

I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as 'Customer of the Year'. We're all
exhausted but can't wait for you to come back to CDBABY.COM!!”

Will my CD really show up in a gold-lined box? Of course not. And I seriously doubt a company jet will be involved in the delivery.

But before I finished reading the note, I was chuckling out loud and really feeling good about making the purchase from what must be a really cool bunch of people. (Or, at the very least, one very clever copy-writer!)

Can you engage your customers with a compelling story?

Can you make them really feel good about buying from you?

Or will you just give them one more boring receipt?

Comments

[John]

That's great, but to really work the CD has got to arrive in good condition and well packaged - so do let us know how it actually arrives please.

[John]

So how did it arrive?

[Patrick]

The CD arrived very sturdily contained by bubble-wrap inside a standard FedEX shipping box.

Not quite the gold-lined box described in their email notice, but I was not offended. Rather, I was very engaged by the charming story.