10/20/30 RULE

Have you ever been a viewer (victim?) of someone’s bad vacation slide show? Ever get the same feeling viewing a corporate presentation or seminar where the slides have exactly the same text as the handout which is exactly the same information (word for word) that the presenter is sharing?

Don’t bestow the same torture on your prospects. If you must do a presentation, keep it short, factual, and relevant.

Use Guy Kawasaki’s 10/20/30 Rule of PowerPoint: a presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.

Develop the most effective presentation you can, then test it in front of non-coworker friends, family, or even a trusted customer.

If you don’t bore them, you won’t bore a prospect.