THINK TWICE

It was almost noon the other day when I finished a consulting session with a client in downtown Seattle, so lunch was in order. I decided to visit a fairly popular sushi restaurant and, on the way through the front door, I was stopped cold by a sign in the window.

The sign, featuring large block letters written with a thick black marker, read something to the effect of, “We know who you are Tommy Tip-stealer (not the real name). You stole money from our tip jar and you are not welcome in any of our locations.”

While I understand the frustration of that situation, the sign will solve nothing. Worse yet, it doesn’t send the best message to the other patrons, or to those looking through the window who might become patrons. Or, might not.

Think twice about every communication from you that might be seen by a customer or a prospect, because it only takes one mistake to make people think twice about doing business with you.