SUBTLE DIFFERENCE

The other evening I went into a nearby location of the big coffee giant and ordered up a cool beverage.

A young lady who was clearly new to the job rang up my purchase under the supervision of one of the veteran team members. She informed me of the total, I fished around in my pocket for a twenty, and as I was handing it to her, she plucked it from my fingers.

It was just a subtle difference from being allowed to hand her the bill, yet it bothered me. And the more I though about it, the more it bothered me.

I think the same thing happens whenever someone is sold a product or service that is inappropriate. They feel like the money was plucked from their hands, and the longer they think about it, the more uncomfortable they become.

Make sure you are never the one doing the plucking.

Instead, just give your prospects a fair opportunity to purchase from you, an honest compelling reason why they should buy from you, and a favorable environment so they will enjoy making the purchase.

If you do, your customer will gladly hand you the money it takes to own what you sell.