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August 27, 2007

STAY IN TOUCH

I am certain you are in constant contact with your clients and prospects; but, if you are not in the habit of doing so at least monthly, you are going to lose to those who do.

New data reveals that you will shed about 10% of your contact list every month, which means if you only contact them quarterly, it is likely that 25-30% of them will have moved, changed their needs, or, worse, bought from someone else. And if you only contact them twice a year, you’ll probably lose about 50% of them.

Make it a habit to communicate monthly (at least!) with everyone in your contact list.

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