SAMPLING SELLS REDUX

Yesterday, I was meeting with a colleague in one of the big green coffee monster’s roomier locations and we were catching up on developments in his life, both personal and professional. We weren’t even having a beverage, but the place was convenient for both our schedules and is kind of a ‘see and be seen’ destination in the downtown area.

While we were talking, a young barista came around with samples of a cool tea beverage that they are obviously pushing right now. Something seasonal, light, and quite refreshing, which makes it obvious that we both tried it.

And immediately after sampling, we both remarked how good it was and maybe we should get one.

Anyway, the point of all this is simple: sampling sells! Go to any Costco or similar warehouse store on a given weekend and you will see this in action. Even the grumpier sampling matrons still manage to sell some product; can you imagine how much the enthusiastic ones sell?

If you have a superior product or service, find a way to let your prospects ‘test drive’ what you offer so they can decide for themselves if you and your company are right for them.