PROFESSIONAL SALES LIBRARY

Two weeks ago I asked Sales Tip subscribers to share their Top 3 favorite books on sales and/or professional development. The response was overwhelming and the final complete list includes nearly 100 different titles!

Although there are several new titles in the complete list, the Top 3 books are the same as last year’s list.

Arranged in alphabetical order by author, the Top 3 Professional Sales Library books are:

How I Raised Myself from Failure to Success in Selling by Frank Bettger
Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson.

How to Win Friends & Influence People by Dale Carnegie
This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. This book is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated.

The Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer
From the red cloth cover to the small trim size to the amusing cartoons on almost every page, this is an appealing and accessible book. Jeffrey Gitomer is obviously enthusiastic, if not manic, about sales, and much of his advice is straightforward and realistic.

Jeffrey Gitomer is far and away the most popular author among respondents, with The Sales Bible, Customer Satisfaction is Worthless/Customer Loyalty is Priceless, Little Red Book of Selling, Little Black Book of Connections, Little Gold Book of Yes! Attitude, and Little Green Book of Getting Your Way all being nominated for inclusion in the Top 3 list.

If you haven’t already started assembling your own professional sales library, consider these as a great place to start.

[If you want the entire list, send an email with “LIBRARY LIST” in the subject line and I’ll share it with you.]