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August 22, 2007

FINDING MORE BUSINESS

I am constantly amazed by the salespeople who lament the difficulty in finding new business. The best place to look is right under your nose.

Your current customers already believe in you, your company, and your goods, products or services. Why not find new ways to serve them?

If you sell an annual product/service, work on early renewal. If you sell a consumable, be sure to start selling a new order long before their supply runs out. Call and let them know about the newest version of a product they already use. Offer a free assessment so you can determine your customer’s other needs, then handle them so they can reduce the number of vendors they work with.

Want more business? Start talking to your loyal customers.

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