CALLING AT "BAD" TIMES

When I consult with sales teams, I hear the same excuses we all sometimes use when we’re not calling frequently or getting the results we want. These excuses usually are some version of “it’s slow this time of year” or “decision-makers aren’t in their office on Friday afternoon” or “everybody’s to busy on Monday to talk”.

I remind them, and you, that the key to successful selling is consistency, and that includes calling at “bad” times. If you make calls when everyone else is making excuses for not calling, guess who will make more sales, and more commissions?