BIRTHDAY

Do you send birthday cards to your best customers? If not, why not?

Yes, it means you have to take a little time. But wouldn’t you benefit from investing a little bit of effort in deepening your relationship with the people who are ultimately the ones who pay you?

More importantly, be sure you find out the birthdays of any spouses/partners (be sure you know which is which) or children. Remembering the birthday of your client is one thing, but when you acknowledge the birthdays of those they love, you really stand out.

If you need to ease into this habit, start with your Top 10 customers or the Top 10% of your customers.

Don’t take my word for it, try it!