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August 13, 2007

ASSISTANT BUYER

In my experience, one of the most effective ways to get myself (and my sales teams) in the right frame of mind for sales greatness is to take on the persona and responsibility of an assistant buyer for my clients and prospects.

The last thing most buyers want is one more salesperson pressuring them to make a decision; but, they welcome someone willing to help them sift through the options and determine which offer makes the most sense for their company.

You might even consider adding “ /Assistant Buyer ” to the title on your business cards. If nothing else, it might make people stop and ask about it.

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