A TRUSTED BUSINESS COLLEAGUE

Keeping in touch with your prospects doesn’t require in-person visits, weekly voicemail messages, or a deluge of email. But you do need to create and implement a strategy for making sure you remain visible in the long haul.

You can do this by sending clippings of articles relevant to their business, ideas about where they can develop new customers, or anything to do with their hobbies or outside interests.

The goal of all this is simple: to become known as a trusted business colleague and a professional friend.

After all, wouldn’t you prefer to do business with your friend, even if it costs a little more to do so?