WHO DO YOU LOVE?

Most of the time, we take whatever business comes out way and in that crapshoot of customers, we end up with scenarios of all kinds: win-win, win-lose, lose-win, and even some lose-lose.

That is because we are rarely discriminate in our sales and marketing efforts. Instead, we cast out the largest net we can and bring in as many prospects as we are able, whether or not they are right for our company.

If you could choose your customers, who would you choose? Which prospects would make the perfect clients? Who do you love?

Decide who you want to be in business with and develop a deliberate, focused strategy to make that happen. Concentrate your efforts on bringing in the best customers and two things will happen: most of your customer service issues will disappear and your profits will soar.