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July 25, 2007

THE TAKE-AWAY CLOSE

If you have a prospect who is indecisive about buying, you might try a technique called the “take-away” close.

It is simply this: refuse to sell them your product or service. Tell them that your company doesn’t want to create a relationship with anyone who is less than enthusiastic about your product or service, so it might be better if you don’t let them buy from you.

Don’t take my word for it. Try this the next time you have a wishy-washy prospect. At the very least, you’ll be able to stop wasting time baby-sitting them and move on to brighter prospects.

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