R-E-S-P-E-C-T

Not everyone can help you make a sale, but anyone can prevent your success.

I’ve heard countless stories about how making one wrong move, insulting one person, or failing to deliver on one promise has ended a career or destroyed a company. No doubt, you have heard a few of them too.

The message is clear: show respect for all of the people you meet. Treat everyone as if they are already a valued customer. If you do, you will develop a reputation built on honor and trust.