DO YOU HAVE A PUNCH-CARD?

At another coffee shop this morning (we have one on every corner in the Seattle area), I was asked if I have a punch-card. My answer was no, and the cashier had nothing further to say.

I asked if there was a reason I should have one and he told me of their “buy 10, get one free” program. Sounded good to me, so I opted in.

Do you have a program to reward regular purchasers of your products or service? If not, create one.

If you already have one, make sure you promote it to every customer. Don’t wait for customers to ask you for the details; instead, suggest participation to every customer with every transaction.