DECIDE TO BE SUCCESSFUL

While working with a room full of young, energetic people just beginning their sales careers, I was impressed by how well they handled their outbound cold calls. They were enthusiastic, courteous, understanding and focused on getting results.

Did they accomplish their contact goals? You bet!

Why? Here are contributing factors:

They used a short, results-oriented, customer-focused presentation.

They didn’t talk about a list of features; instead, they discussed one big benefit -- more profit for the prospect.

They conveyed a genuine passion to help their prospects.

They worked from a prepared outline (script) so they have answers and don’t stumble.

Most of all, they believe in themselves.

Basically, they are successful because they have decided they will be.

If you are challenged by cold calling, try modeling this team’s behavior and decide to be successful.