HIT THE ROAD, JACK

I’ve met lots of salespeople who apparently think their job is to sit by the phone hoping a customer calls. They must believe that because they spend all day in the office doing ‘busy’ work instead of making sales.

Granted, there are some companies who market so effectively that their phone does ring off the hook, but not many small-to-medium firms are that fortunate.

Unless you are inundated with inbound calls, the only way you are going to make something happen is to get out of the office, get in front of qualified prospects, and get some signatures of your contracts or order forms. Or, better yet, get some checks.

Bottom line: If you want to make more sales, hit the road, Jack...and don’t you come back until you’ve made a sale!