IF YOU DON’T TRY, THEY’LL NEVER BUY

So, the yard looks great, I feel like I paid too much, and the lawn guy has probably concluded that I will not be a continuing customer.

But it doesn’t have to be that way. By giving a little something extra, he could resurrect (or at least attempt to) this relationship.

How difficult would it be? Not at all. Were I in his shoes, I would offer apologies, condolences, and a little service at no charge.

The conversation would go something like, “Gosh, Mr. Williams, I really am sorry that we had such a terrible misunderstanding. I’d be frustrated too if something like this happened to me. What I’d like to do is come back in 2 weeks and give you a free cut, trim, and cleaning up of the area we’ve already done and we are going to do this whether or not you decide to continue having us maintain your lawn. We’ll see you in 14 days.”

Then, I’d make sure I was back in 14 days, on time, and do the best possible job I could. Since the hard work of the first spring cut is done and the major cleanup is complete, a touch-up in 2 weeks would be a breeze to do and might go a long way towards salvaging a client.

What could you do to salvage a client from a poor transaction? It might work, it might not, but this I know: If you don’t try, they’ll never buy.