HOW IS YOUR CONFIDENCE?

On the train to Paris, I was joined in the dinner car by a Italian gentleman who has a restaurant in Rome. We agreed the cuisine on the train was less than wonderful and he encouraged me to come visit his “ristorante” whenever I am in Rome.

He told me, “you have dinner and if you tell me is no good, I will pay.”

Now that is confidence. He is so sure about the quality of what he sells that he personally guarantees it. Why wouldn’t I give it a try?

How is your confidence? Are you sure about the quality of your products or service? Are you willing to personally guarantee your prospect’s satisfaction?

If not, perhaps you should be selling something else.