I was in a Subway franchise yesterday to grab a quick lunch.
From the counter, I saw this...
Note the use of a "push board" in the employee area, encouraging the team to focus on selling gift cards, reminding them how to properly weigh ingredients for closing, and why it is important for them to push apples NOW.
This is a great idea that you can use for your team. If you are in B2B sales, this could be posted in the sales room where it can be seen everyday before salespeople start calling or going out on appointments.
If you are in B2C, post this board as near to the cash register as you can to help team members encourage impulse buys from customers already in line with the wallet out or purse open.
But, try your best to make sure customers cannot see the push board if you are going to include information that could be embarassing; look at the detail on that Subway push board...
No apples for me, thanks!
© 2011 Patrick L. Williams, The Selling Sherpa™